Illustration & Art | Atelier Alexandra Hochreiter

Alexandra Hochreiter is a Romanian-born visual artist and illustrator with a background in architecture and resides near Vienna with her husband and their cat, Strudel.

Embracing interdisciplinary design and visual storytelling, she infuses a bit of magic into every illustration that she creates, looking at her subjects through a special lens, that allows fantasy to overcome reality. Whether working with traditional or digital mediums, she is wholly absorbed in the intricacies of mixed media techniques, seeking to craft rich textures that mirror the complexities her subjects. As she delves into the artistic process, she navigates the delicate balance on the thin line she refers to as "controlled accidents," exploring the unexpected and embracing the beauty found in the spontaneous moments of creation.

Over time she surrendered to the tiny voices within and conjures people to allow extraordinary into their ordinary lives.

AWARDS | EVENTS | NEWS | EXHIBITIONS

2025 || Longlisted for the Dots x Circles Illustration Awards (Self-Promotion category)

2025 || Selected as a finalist at Ilustrofest – International Illustration Festival, Belgrade, recognizing outstanding contemporary illustration from around the world

2025 || Interview on Radio România Cultural — featured in a special edition of the show Orașul Vorbește, broadcast from Vienna and hosted by Daria Ghiu

2025 || Visionary live drawing projection —live visuals powered by Tagtool—illuminated the Klangturm Vorplatz during StadtLandFluss Festival in St. Pölten (June 13–14)

2025 || finalist/winner within the Romulus Candea Preis 2025 with the unpublished book "The Shed" / »Der Schuppen«

2024-2025 || Part of the project/ exhibition comissioned and organised by the Brasov Museum of Art for the project "𝑯𝒆𝒓 𝑨𝒓𝒕 𝑺𝒕𝒐𝒓𝒚" - with the portrait of Margarete Depner. The project aims to bridge the past and present by inviting 16 contemporary female illustrators to reinterpret and bring to life the works of women artists from the Brașov Art Museum collection.

2024 || Visionary live drawing projection —live visuals powered by Tagtool—illuminated the Klangturm Vorplatz during StadtLandFluss Festival in St. Pölten (June 13–14)

2024 || part of the TANGENTE VISIONALE Team within the Tangente St. Pölten – Festival für Gegenwartskultur in co-operation with ArtEmbassy and Österreichisches Institut für nachhaltige Entwicklung (ÖIN) during which three house walls in St. Pölten will be transformed into oversized canvases in a collaborative work process (Mural Work)

2024 || Visual Art Live Performance in form of a live drawing projection for “Die Rosarote Brille”, Exhibition of the KulturhauptSTART as part of the official opening of the Tangente St. Pölten

2024 || Project “Home” selected to be displayed at Romanian Design Week 2024, #11 edition under the theme CONNECTIONS, a multidisciplinary festival dedicated to creative industries, organised by The Institute

2023 || GROUP EXHIBITION Austrian Illustration Ausstellung -"Drawn to Water" shown on beamer, Alte Schiebekammer, Vienna

2021 || COMISSIONED GROUP EXHIBITION for the National Cotroceni, headquarters of The Presidential Administration, Bucharest, Romania

“Ferdinand and Maria: a common destiny, Greater Romania”

2021 || GROUP EXHIBITION at Senso Gallery, “Feminine March”
(“Martie la Feminin”), March 2021, Bucharest, Romania a glimpse of the opening day

INTERVIEWS & PRESS

Interview with Alexandra Hochreiter on Radio România Cultural — featured in a special edition of the show Orașul Vorbește, broadcast from Vienna and hosted by Daria Ghiu. produced by Gabriela Mitan

https://herart.ro/alexandra-hochreiter

IQads Art&Magic

Revista Atelierul

Curatorialist.ro

Cartogioni

Profiart - Artists & Inktober

SPOTLIGHT mini interview for the weekly Newsletter of the Romanian Platform "Design Library"/ "Libraria de design"

https://ticklenews.substack.com/p/13776139_tickle-news-15

✨ “𝑺𝒍𝒆𝒆𝒑𝒊𝒏𝒈 𝑬𝒂𝒓𝒕𝒉 𝑨𝒘𝒂𝒌𝒆𝒏𝒊𝒏𝒈” is an old illustration I just unearthed from the depths of my drawer.
Even though it’s older, it still speaks to me —I remember the insane amount of work: first layering textures in watercolor, then adding what felt like a million tiny hair strands in pencil (which usually don't use). Lesson learned: never attempt this again on cold press paper… my wrist still hasn’t forgiven me 😅

𝑶𝑹𝑰𝑮𝑰𝑵𝑨𝑳 𝑭𝑶𝑹 𝑺𝑨𝑳𝑬 : 𝑰𝒕 𝒇𝒆𝒆𝒍𝒔 𝒍𝒊𝒌𝒆 𝒂 𝒔𝒉𝒂𝒎𝒆 𝒕𝒐 𝒍𝒆𝒕 𝒊𝒕 𝒌𝒆𝒆𝒑 𝒔𝒍𝒆𝒆𝒑𝒊𝒏𝒈 𝒊𝒏 𝒕𝒉𝒆 𝒅𝒓𝒂𝒘𝒆𝒓, 𝒔𝒐 𝒕𝒉𝒆 𝒐𝒓𝒊𝒈𝒊𝒏𝒂𝒍 𝒊𝒔 𝒏𝒐𝒘 𝒖𝒑 𝒇𝒐𝒓 𝒂𝒅𝒐𝒑𝒕𝒊𝒐𝒏 —35.5 𝒙 50 𝒄𝒎, 𝒘𝒂𝒕𝒆𝒓𝒄𝒐𝒍𝒐𝒓, 𝒈𝒐𝒖𝒂𝒄𝒉𝒆, 𝒊𝒏𝒌 & 𝒑𝒆𝒏𝒄𝒊𝒍 𝒐𝒏 𝑭𝒂𝒃𝒓𝒊𝒂𝒏𝒐 𝒄𝒐𝒍𝒅 𝒑𝒓𝒆𝒔𝒔.

If you’d like more photos or details, just send me a message or an email 💌

.
.
.
.
.
.
.
#contemporaryportrait #portraitillustration #sleepingart #sleepinggirl #rebirth #pencilwork #pencilportraitdrawing #gouacheillustrations #romanianillustration #earthillustration

✨ 𝑴𝒐𝒓𝒏𝒊𝒏𝒈 𝑮𝒍𝒐𝒓𝒚 is that instant when the smell of freshly roasted coffee reaches you before you’ve even left the bed. The very first hot sip that suddenly makes the world fall into place. A sleepy smile, eyes slowly opening… magic!!

I’ve never been a morning person, and I don’t think I ever will be. My ritual is my moka pot, the switch that helps me function as a human being.
So I painted Morning Glory for that special, universal moment. Whether you rise with the sun or linger lazily under the covers, mornings happen to us all.

☕ What’s your relationship with coffee? How do you take it, and where do you enjoy your morning ritual most? I’d love to hear your story ☺️

𝐆𝐨𝐮𝐚𝐜𝐡𝐞 𝐨𝐧 𝐛𝐥𝐚𝐜𝐤 𝐰𝐚𝐭𝐞𝐫𝐜𝐨𝐥𝐨𝐫 𝐩𝐚𝐩𝐞𝐫 + 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐨𝐮𝐜𝐡-𝐮𝐩𝐬 | 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐚𝐬 𝐚 𝟑𝟎𝐱𝟒𝟎𝐜𝐦 𝐟𝐢𝐧𝐞 𝐚𝐫𝐭 𝐩𝐫𝐢𝐧𝐭
.
.
.
.
.
.
.
#morningritual #coffeetime☕️ #coffeeart #coffeeillustration #coffeeandart #artcollectors #artprintsforsale #illustrationart #gouachepainting #artofslowliving #coffeeloversclub #coffeelove #coffeelove #blackwatercolorpaper #gouacheillustration #artforsoul #selfcareritual #arttherapy #coffeegirl #artistsoninstagram #fineartprints #healingthroughart #coffeebreak #momentsofcalm #artcollectorsofig #interiorart #coffeeprint #mokapot #moka

🔥 Too hot outside? Me too, so I dived into the time when I painted Underwater Sanctuary !!! 🐠✨
( If you’d like to freshen your eyes too, this piece is available as a fine art print 🌊)

.
.
.
.
.
.
.

#underwatersanctuary #underwaterart #fishillustration #oceanillustration #sealovers #oceaninspiredart #artreel #paintingprocess #traditionalillustration #gouachepainting #watercolorandgouache #artistsoninstagram #illustratorsoninstagram #creativeescape #summerheatwave #contemporaryillustration #peacefulpainting #artvideo #handmadeillustration #artisticjourney #artprintsforsale

If you’ve been around for a while, you might know our yard is tiny — but that didn’t stop us from building our own 1x5m veggie bed 🛌🏼 + a little corner for after-sun drinks… perks of being an architect 🍷hehe

Every summer, it’s pure joy to see our homegrown bounty — a couple of tomatoes, 2 cucumbers, if we are lucky a sweet paprika and the usual herbs… and every year some surprise guest like melanzani, radishes, or peas make an appearance The grapes? They're here every year 🍇😂, in either solid or liquid form.

Nothing beats the taste — or the feeling — of garden-plucked veggies.
Swipe to see this morning’s harvest and tell me…
which background is your favorite? 🥕✨

P.s. this is an older illustration painted traditionally where I rearranged the objects and added some changes to have a newly inspiring everyday mantra
.
.
.
.
.
.
.

#mygarden #backyardgarden #gardenart
#veggieart #foodillustration #veggieillustration #foodillustrator #eathealthybehealthy #wedrawandgarden #theydrawandcook #theydrawandgarden #gardentotable

Last 3 weeks of official summer 🌞 and I leave this oldie but truly goldie illustration as a reminder to make the most of it ! 😀

What is still on your bucket list for this August ?
Me : I want to go to a pool /lake /sea/ water hole /and go nuts in there 😂💦
.
.
.
.
.
.
.
#summerillustration #sunillustration #stillsummer #romanianfolklore #romanianillustrator

work in progress for all the coffee lovers out there — something hot is coming ☕✨

Painting is grounding for me. In an age where everything rushes forward without pause, and quick art seems like the goal, I sit down and talk to my paints and brushes, on rich black watercolor paper, one layer at a time.
.
.
.
.
.
.

#workinprogress #coffeelovers #illustrationart #slowdown #blackpaperart #paintingprocess #coffeeillustration #gouacheonpaper #artistatwork #slowart #slowliving #artastherapy #creativejourney #traditionalillustration #traditionalpainting #romanianillustration #romanianart #humanartist #handpaintedart

Flipping the page ✨ Goodbye July, hello August!
Here’s to the last month of summer bringing us all warmth and hopefully some pool time, it has been rather chilly and rainy over here.

Seven months of 2025 have already flown by, in a jiffy !
I’m so grateful for everyone who has acquired my 2025 illustrated calendar so far, and I am welcoming your feedback on it ☺️

As I dream up ideas for the 2026 calendar, I’d love to hear your thoughts and wishes - I am welcoming your suggestions too, I am always aiming to create a product you’ll cherish completely and fully!

See you in the comments 🍉 melon slices on me ! 😀
.
.
.
.
.
.
.
#illustratedcalendar #artcalendar #2025calendar #2026calendar #artistonınstagram #illustratorsofinstagram #calendarart #wallcalendar #augustvibes #newmonthnewgoals #artcollector #stationeryaddict #creativecommunity #supportsmallartist #summertime #pooltime #contemporaryillustration #meettheartist #melonpool #swimmingtime

I painted 𝑻𝒓𝒐𝒑𝒊𝒄𝒂𝒍 𝑺𝒖𝒎𝒎𝒆𝒓 🌴🪷 in a moment when I realized that peace and power shouldn't be opposites.
The girl floating in still water is the part of me that finally stopped trying to control everything. The tiger? That’s what I used to fear — strength, unpredictability, being seen fully, instincts I thought I had to tame - which was exactly what made me 𝒎𝒆.

What I learned is that they both belong in the same space, you can rest and let go and yet remain powerful. You can invite the wild in and that softness doesn't ask for protection. Maybe we’re allowed to take up space without apologizing.

This piece is personal (aren't they all though ?!)
But if you see yourself in it too, it's available as a fine art print as well, 30x40cm on 100% cotton paper. just send me a message 💌
.
.
.
.
.
.
.
.
.
#whimsicalart #mentalhealthawarenes #dreamyart #contemporaryillustration #tropicalillustration #fineartprint
#tigerillustration #emotionalart

🪼Floating with my arms wide open, I hear voices like echoes from another world — far away, almost not mine.
But in that silence, my own voice grows louder.
It feels like I’m suspended between two worlds.
Weightless… but on the edge of crumbling.
And still, I stay — I listen.
I hold onto that quiet for as long as I can.
Until the water brushes my face and gently pulls me back to now.

Crop from my latest illustration 𝑻𝒓𝒐𝒑𝒊𝒄𝒂𝒍 𝑺𝒖𝒎𝒎𝒆𝒓
🌊 When was the last time you allowed yourself to feel free?
.
.
.
.
.
.
.
.

#illustrationartwork #mentalhealthawarenes #slowdownandbreathe #mindfulmoments #floattherapy #dreamlikeart #tropicalsoul #tropicalillustration #gouachepainting #artwithmeaning #serenevibes #flowmagazine #flowmagazine_fr #swimmingillustration #visualstorytelling #emotionalart #innerworld #artandemotion #calmspace #restorativedaydreams #waterheals #artthatheals #openarmsopenheart #watercolorillustrationpainting #summerillustration #summerswimming #swimmingart #swimminggirl #girlillustration #carpediem

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Follow me on Instagram

@alexandra_hochreiter

​

Follow me on Instagram